Maison Hu
A collection to explore, without e-commerce.

The 2026/2027 collection becomes a bilingual editorial catalogue: silhouettes, colours, lookbook and direct contact without pretending to be an online shop.

Sector: Made in Italy fashion and fur
Scope: Strategy, design, content and development
Status: Online since 2026

Open the live website

01 / Starting point

Make a broad collection readable.

Models, lengths, techniques and many colour variants needed an order that could guide without flattening the garments.

02 / Direction

The catalogue as a story.

An editorial structure connects silhouettes, Colour Stories, lookbook, the Maison’s story and the wholesale area.

03 / Delivered website

From discovery to contact.

Every garment can be explored through useful details and leads to direct contact, in Italian and English.

WHAT WE BUILT

Collection, colours and contact in one system.

Collection architecture

Journeys by model, silhouette, colour and lookbook.

Editorial product pages

Lengths, techniques and variants without turning the website into e-commerce.

Two languages

A complete Italian and English experience with consistent journeys.

Maison HuA collection to explore, without e-commerce.